What is AEO/GEO?
A plain-language definition of Answer Engine Optimization and Generative Engine Optimization, and why they matter alongside SEO.
Learn
Explainers, not sales pitches.
Plain-language write-ups on AI-readiness, AEO/GEO fundamentals, and the protocols emerging around how AI agents browse and transact on the web. Publishing soon — here's what's planned.
Fundamentals
Start here
The basics of AI-readiness, for anyone new to the term.
AEO vs traditional SEO
Where the two overlap, where they diverge, and why one doesn't replace the other.
How an AI-readiness audit works
A walkthrough of what we actually check, step by step, and what the report looks like.
Authority
The protocols shaping what's next
Educational explainers on the emerging standards for AI agents — not services we sell.
MCP, explained
What the Model Context Protocol is, and why it matters for how AI assistants interact with tools and data.
The Agentic Commerce Protocol (ACP)
An introduction to ACP and what it means for AI agents that shop and transact on a website's behalf.
Google's Universal Commerce Protocol (UCP)
What UCP proposes, how it relates to ACP, and what it could mean for e-commerce sites.
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